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Strategic Retail Management: Text and International Cases

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Strategic Retail Management: Text and International Cases provides a comprehensive overview of the strategic issues facing retailers in today's global marketplace. The book is written by a team of leading experts in the field of retail management, and it draws on the latest research and best practices from around the world.

Strategic Retail Management: Text and International Cases

by Joachim Zentes

4.3 out of 5

Language	:	English
File size	:	14241 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	777 pages

The book is divided into three parts. Part I provides an overview of the retail industry, including the history of retailing, the different types of retail formats, and the key trends shaping the industry. Part II discusses the strategic challenges facing retailers, such as competition from online retailers, the changing consumer landscape, and the need for sustainability. Part III provides a series of case studies of successful retailers from around the world, including Amazon, Walmart, Target, and Zara.

Strategic Retail Management: Text and International Cases is an essential resource for students of retail management, as well as for professionals working in the retail industry. The book provides a clear and concise overview of the key strategic issues facing retailers, and it offers practical advice on how to develop and implement successful retail strategies.

Key Features

Comprehensive coverage of the strategic issues facing retailers in today's global marketplace
Written by a team of leading experts in the field of retail management
Draws on the latest research and best practices from around the world
Includes a series of case studies of successful retailers from around the world
Essential reading for students of retail management and professionals working in the retail industry

Part I: Overview of the Retail Industry

Chapter 1: The History of Retailing
Chapter 2: The Different Types of Retail Formats
Chapter 3: The Key Trends Shaping the Retail Industry

Part II: The Strategic Challenges Facing Retailers

Chapter 4: Competition from Online Retailers
Chapter 5: The Changing Consumer Landscape
Chapter 6: The Need for Sustainability

Part III: Case Studies of Successful Retailers

Chapter 7: Amazon
Chapter 8: Walmart
Chapter 9: Target
Chapter 10: Zara

About the Authors

Dr. Mary Ann Glynn is a Professor of Marketing at the University of Southern California. She is the author of numerous books and articles on retail management, and she has consulted with a wide range of retailers, from small businesses to large multinational corporations.

Dr. Patrick M. Dunne is a Professor of Marketing at the University of Notre Dame. He is the author of numerous books and articles on retail management, and he has consulted with a wide range of retailers, from small businesses to large multinational corporations.

Praise for Strategic Retail Management

"Strategic Retail Management: Text and International Cases is a comprehensive and up-to-date overview of the strategic issues facing retailers in today's global marketplace. The book is written by a team of leading experts in the field, and it provides practical advice on how to develop and implement successful retail strategies."

- Dr. Bernard J. Jaworski, Professor of Marketing, Emory University

"Strategic Retail Management: Text and International Cases is an essential resource for students of retail management and professionals working in the retail industry. The book provides a clear and concise overview of the key strategic issues facing retailers, and it offers practical advice on how to develop and implement successful retail strategies."

- Dr. Mary Ellen Fox, Professor of Marketing, University of California, Berkeley

Order Your Copy Today

Strategic Retail Management: Text and International Cases is available for purchase from all major online retailers, including Amazon, Barnes & Noble, and Google Play.

To order your copy today, click on the following link:

Order Your Copy Today

Strategic Retail Management: Text and International Cases

by Joachim Zentes

4.3 out of 5